I wasn’t always known as a Performance Marketing Strategist specializing in Meta Ads.

I started out as a computer science teacher, then moved into web development and later worked as a technical support engineer at a surveillance company. On paper, it looked stable but inside, I was frustrated, overworked, and stuck.

I asked myself: Who am I really? Where’s my brand, my identity?
That’s when I made the bold choice to quit, invest in myself, and relentlessly learn the high-income skill of digital marketing.

Ever since, I’ve worked with service-based businesses, coaches, and e-commerce brands, helping them grow through conversion-focused ad systems that deliver predictable results.